The Power of Perception

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As some of you know, I was in the midwestern/eastern United states for a short trip. My wife and I were feeling a bit hungry, so we decided to stop in at a restaurant. Any guesses as to which one? We were VERY surprised as well when we went inside. (Sorry about the quality of the photo. I took it on my iPhone)

perception

McDonald’s!! We couldn’t believe it either. We stopped in for a fruit parfait, but instead were greeted with a new style. If it weren’t for the signature counter where you order your food, you wouldn’t have been able to tell it was a McDonald’s restaurant. Seems like everyone is stepping up their game lately (hello walmart).

The point is, there is power in presentation and perception, and indeed, I learned much from my visit about the power of that principle. So never underestimate the importance of being able to sketch well, or put together a compelling presentation.

This entry was posted on Tuesday, October 6th, 2009 at 2:08 pm and is filed under Interesting Things. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • D.Kramer

    Yeah in february i visited Milan for the salone del mobile.
    And the McDonalds over there had the same style.
    It was even called a McDonalds Café?? :P

  • D.Kramer

    Yeah in february i visited Milan for the salone del mobile.
    And the McDonalds over there had the same style.
    It was even called a McDonalds Café?? :P

  • http://www.kreativblog.dk Martin
  • http://www.kreativblog.dk Martin
  • Matt

    Haha, i knew the moment those photos came up! They did their rebranding gig quite a while back in the centre of Glasgow. They actually look pretty swish these days, a far cry from their roots…

    Has anyone seen Demolition Man? Where Taco Bell becomes a really top restaurant? It’s gonna happen i tell you!

  • Matt

    Haha, i knew the moment those photos came up! They did their rebranding gig quite a while back in the centre of Glasgow. They actually look pretty swish these days, a far cry from their roots…

    Has anyone seen Demolition Man? Where Taco Bell becomes a really top restaurant? It’s gonna happen i tell you!

  • http://www.nformdesign.com George I

    Yep, their new “upscaled” cafe concept. I believe they’re still in testing phase? Well I command them for progressive thinking on their interior design, but you would not PAY me to eat there, unless it’s an emergency and there’s no other restaurants available. Screw their scarse “healthy” choices, fundamentally they’re still a burger mill that continue to clog up america’s arteries and making sure heart desease is still a #1 killer desease. How sad.

    Btw, if you guys haven’t seen “Supersized”, drop everything and rent it – will open your eyes what goes on behind the scenes of fast food business.

  • http://www.nformdesign.com George I

    Yep, their new “upscaled” cafe concept. I believe they’re still in testing phase? Well I command them for progressive thinking on their interior design, but you would not PAY me to eat there, unless it’s an emergency and there’s no other restaurants available. Screw their scarse “healthy” choices, fundamentally they’re still a burger mill that continue to clog up america’s arteries and making sure heart desease is still a #1 killer desease. How sad.

    Btw, if you guys haven’t seen “Supersized”, drop everything and rent it – will open your eyes what goes on behind the scenes of fast food business.

  • http://www.an-architecture.com Christoph

    I you would like to know some facts about McDonald’s new interior architecture strategy see my posting on anarchitecture: http://www.an-architecture.com/2008/06/mcdonalds-design-strategy.html

  • http://www.an-architecture.com Christoph

    I you would like to know some facts about McDonald’s new interior architecture strategy see my posting on anarchitecture: http://www.an-architecture.com/2008/06/mcdonalds-design-strategy.html

  • Ivan

    I was recently in Zurich and the McD’s was very nice. Computers with internet access. Flat screen TV’s with a live game on and free video game consoles available. Split level place with couches and just plain nice looking.
    A few years ago I was in Argentina and Uruguay and the McD’s there were also just as posh.

  • Ivan

    I was recently in Zurich and the McD’s was very nice. Computers with internet access. Flat screen TV’s with a live game on and free video game consoles available. Split level place with couches and just plain nice looking.
    A few years ago I was in Argentina and Uruguay and the McD’s there were also just as posh.

  • javette sutton

    i do not know much but i needed to know how to do the sketching for a resturant

  • javette sutton

    i do not know much but i needed to know how to do the sketching for a resturant

  • rich

    Now if they can do something ’bout ‘dat food!

  • rich

    Now if they can do something ’bout ‘dat food!

  • http://www.seventyone.biz/ Irma Rollings

    Really useful post, thanks a lot. Nice blog as well! I might start my own blog soon, do you have any advice? Whats the best host to use, Blogger or Blog engine? Irma Rollings

  • http://www.seventyone.biz/ Irma Rollings

    Really useful post, thanks a lot. Nice blog as well! I might start my own blog soon, do you have any advice? Whats the best host to use, Blogger or Blog engine? Irma Rollings

  • http://www.idsketching.com Spencer Nugent

    This site uses wordpress. Post often and post interesting things.

  • http://www.idsketching.com Spencer Nugent

    This site uses wordpress. Post often and post interesting things.

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