IDSKETCHING in Wisconsin
On October 1, I had the opportunity to travel from San Francisco to Racine, Wisconsin to host a workshop with an awesome group of engineers from SC Johnson in Racine. It’s about an hour north of Chicago proper. We spent all day together talking about concepts ranging from the language of sketch and basic sketch principles to how to think creatively by using sketching as a tool to generate ideas. We had a great time together and there were some surprise starts in the group as well.
The presentation was entitled “Between the thought and the thing is a sketch”, a tagline I “borrowed” from one of my professors. We discussed visual communication as a language and how to use it as a tool for expressing and exploring creativity.
One thing we all learned to appreciate is that sketching is a language – just like any other language it takes practice to improve your skill and fluency at “speaking” the language efficiently.
It was great to see sketching quickly adopted and used as a means to conceptualize, assess, and present some creative ideas from this talented group.
I also had a chance to tryout a new setup for workshops which included live streaming video via an HD video camera to a projector. It worked out alot better than the traditional huddling over my shoulder to see what I am doing. I definitely plan on doing that in the future!
My wife, Jennifer who runs an awesome website of her own, came along for the trip to help with setup and organizing things. She did an excellent job assisting. Be sure to check out her blog about digital scrapbooking and fun craft projects, if you’re into that kinda thing.
Though I won’t go into detail on the entire presentation, you can check out these few photos and additional slides from the presentation/workshop.
If you’re interested in having us host a workshop for your company or group, check out or new section on our services offered!
