Toolbox: Levels of Sketching

I’ve met alot of designers in my limited experience that complain about the “sketchers”. Sometimes designers with an aptitude for sketching get labeled as being shallow or non-creative. However, I see sketching as a means to and ends rather than the end all. When all is said and done, regardless of how flashy the sketch may be or how killer it may look, the essence of why we sketch ideas as designers is seeded in effectively communicating those ideas to our clients. Sketching is our language of communication.

e

Sometimes we sketch for fun, but most of the time when working, we sketch for clients or other designers. The sketches that go into your sketchbook are of a different quality than those you would show to your fellow designers in a review or to a client in a meeting, but both sketches have their uses nonetheless. Take this for example, you’re in a restaurant on a lunch break and something comes to mind. You quickly jot it down on a scraggly napkin so that you don’t forget the idea. That sketch too has its purpose. Although it could be the killer idea of a lifetime, the communication may be lacking from you to the client and may be more of a self communication tool.

So then what are the different types of sketches you ask? Well fortunately you are in the right place, at the right time, reading the right blog.

1. Personal Communication Sketches aka the Doodle:

These are the scraggliest of the scraggers. The dirtiest of the dirty. They sketches that tend to live in the sketchbook or on discarded pieces of paper. The purpose of doodling and sketching so roughly is for you the designer to work out the issues with form or function, but in a looser more empathic way. These sketches tend to be most present at the genesis of the product concept. For me, these are the doodles I do when preoccupied in thought on the bus or train as I try to fiddle around with new ideas or sketch techniques.

cams

2. The Thinking Sketch:

Al little more focused and refined, these sketches are usually alot cleaner than the scraggly doodles you find in a sketchbook. You may find yourself showing these to other designers, so you can make certain assumptions as you sketch and use cues that your colleagues would pick up on suck as hatching and contour lines. Simple gestural sketches could also fall into this category. . .

a

3. The Technical Sketch

Designers bridge the gap between art and engineering. (you can decide for yourself what your role or mantra is) As such, sometimes it’s necessary when sitting and working with an engineer or clay modeler to then speak on their terms. That means pulling out the ol’ exploded views, cutaway views, and cross sections to help communicate your vision for the product your designing.

mech

4. The Presentation Sketch:

This is where you bring out the big guns. These sketches tend to be a little more refined and thought out. you can think of them as being a little technical yet a little emotive. They serve to captivate the viewers interest while then explaining the concept visually. For a client that does not have the visual thinking skills of you fellow designers, it may be necessary to be a bit more explicit in how you explain things in your sketches (hence the technical aspect). Notes, callouts, different views – this is where you’ll want to be overt in how you express the idea.

d

5. The Emotive Sketch:

The gushy, over the top, killer sketch whose soul purpose is to make your viewer stare in awe at the killer sketch/render in front of them. Yes this is what tends to be the automotive sketch. Descriptive yet very emotional. I rarely do these much as I tend to work in 3-d once I get past the presentation sketch phase, but don’t get me wrong, I totally dig these and love a good emotionally and visually captivating sketch.

fc

Well there you have it. My 2¢ on some different levels of sketching while designing. I’ll admit, it’s not a perfect assessment , so if you have any suggestions or other examples, lemme know, or discuss it in the IDSKETCHING.COM forums, and we’ll append it to the article.

Tags: , , , , ,

  • xyz

    thanks, I always had that in mind, but never so clearly stated like this

  • xyz

    thanks, I always had that in mind, but never so clearly stated like this

  • http://www.davison.com/creators/ joseph

    I love your education in sketching piece. For some people that are new to design, this offers a complete view of what sketching can be. Doodling is not the only means of sketching and I’m glad you illustrated that point! I do wish you would have provided a themed exapmle to better illustrate the stages of sketching from doodling to rendering. Good article, nevertheless!

  • http://www.davison.com/creators/ joseph

    I love your education in sketching piece. For some people that are new to design, this offers a complete view of what sketching can be. Doodling is not the only means of sketching and I’m glad you illustrated that point! I do wish you would have provided a themed exapmle to better illustrate the stages of sketching from doodling to rendering. Good article, nevertheless!

  • http://www.idsketching.com Spencer Nugent

    Yeah i was thinking about doing just that in a longer video piece. Stay tuned :-)

  • http://www.idsketching.com Spencer Nugent

    Yeah i was thinking about doing just that in a longer video piece. Stay tuned :-)

  • http://www.Designsojourn.com dt

    With regards to your first point. The good sketchers often are the better designers. However we should not mistaken good sketching for good content. I have done great sketches that did not work or turned into a poor design solution. Therefore I agree with you about sketching is only a means to an end. There is a lot more that goes into a design.

    Regardless good article and keep it up!

  • http://www.Designsojourn.com dt

    With regards to your first point. The good sketchers often are the better designers. However we should not mistaken good sketching for good content. I have done great sketches that did not work or turned into a poor design solution. Therefore I agree with you about sketching is only a means to an end. There is a lot more that goes into a design.

    Regardless good article and keep it up!

  • Andres

    Spencer. This is a great article, clear and educational. I wish this would have been taught to us when we had our rapid-viz and marker rendering/computer rendering class. Keep it up.

  • Andres

    Spencer. This is a great article, clear and educational. I wish this would have been taught to us when we had our rapid-viz and marker rendering/computer rendering class. Keep it up.

  • Alisa Vogt

    This is great! I’m a graphic design student (Junior) and this now totally makes sense to me! Thanks!

  • Alisa Vogt

    This is great! I’m a graphic design student (Junior) and this now totally makes sense to me! Thanks!

  • lori

    Thanks for this article — as an industrial design student, it’s sometimes hard to know where sketching is appropriate and appreciated. (I’m personally biased towards sketching, so it’s good to know the art isn’t dead.)

  • lori

    Thanks for this article — as an industrial design student, it’s sometimes hard to know where sketching is appropriate and appreciated. (I’m personally biased towards sketching, so it’s good to know the art isn’t dead.)

  • Andres Salamanca

    Great article… thanks for share your knowledge and your way to see design sketching!!!!

  • Andres Salamanca

    Great article… thanks for share your knowledge and your way to see design sketching!!!!

  • John

    This is great, cheers for this.

    Second year Product Designer in College, we’ve been taught this…but never in such a simple way! I’m looking forward to our next assignment, bring out the big guns, as you say :D

    By the way, you say you work in 3D – you use a graphics tablet yes? If ya do, any recommendations as to which one I should go for?

    Cheers!

  • John

    This is great, cheers for this.

    Second year Product Designer in College, we’ve been taught this…but never in such a simple way! I’m looking forward to our next assignment, bring out the big guns, as you say :D

    By the way, you say you work in 3D – you use a graphics tablet yes? If ya do, any recommendations as to which one I should go for?

    Cheers!

  • http://blog.kuflu.com origami

    thanks

  • http://blog.kuflu.com origami

    thanks

  • http://mintyy.tumblr.com/ Ansis

    You mentioned when you should use each sketch, but it’s also worth saying when you shouldn’t.

    If you’re running preliminary ideas past a client in emotive format, you’re taking the chance that they will presume your preliminary content to be at the level of a final sketch. They know you’re just dropping ideas by them, but the look of a final concept might make them back down because they don’t like the unresolved directions you’re taking.

    The level of refinement of the sketch should match the level of refinement of the idea.

  • http://mintyy.tumblr.com/ Ansis

    You mentioned when you should use each sketch, but it’s also worth saying when you shouldn’t.

    If you’re running preliminary ideas past a client in emotive format, you’re taking the chance that they will presume your preliminary content to be at the level of a final sketch. They know you’re just dropping ideas by them, but the look of a final concept might make them back down because they don’t like the unresolved directions you’re taking.

    The level of refinement of the sketch should match the level of refinement of the idea.

  • http://www.idsketching.com Spencer Nugent

    That’s an excellent point. Thanks for sharing!

  • http://www.idsketching.com Spencer Nugent

    That’s an excellent point. Thanks for sharing!

  • http://www.coroflot.com/evanryan Evan

    In school, a professor of ours gave us almost this exact same lesson. He called them A, B, and C sketches, A being doodles/personal sketches, B being thinking sketch/technical sketch and C being the well thought out renders. It was very helpful for me starting out to figure out how much time and effort to put into sketches at which stage of the process, and kind of just became natural from there.

    I think this is valuable info, and am very glad you’re sharing it with the community

    Cheers,
    Evan

  • http://www.coroflot.com/evanryan Evan

    In school, a professor of ours gave us almost this exact same lesson. He called them A, B, and C sketches, A being doodles/personal sketches, B being thinking sketch/technical sketch and C being the well thought out renders. It was very helpful for me starting out to figure out how much time and effort to put into sketches at which stage of the process, and kind of just became natural from there.

    I think this is valuable info, and am very glad you’re sharing it with the community

    Cheers,
    Evan

  • Derek

    Awesome article. Great explanation on the different types of sketching. I do alot of retail work, so in many cases, we never get to the Emotive or Presentation sketch. Mostly because, pretty as these are, they take alot of time, and buyers and companies don’t really want long turnarounds. So, we go from thinking and technical sketching right into Illustrator. That way we can overlay emotive shading, backgrounds, presentation templates and comments, with the ability to change and adjust colors, features and details very quickly. I miss the emotive and presentation sketch process, but these seem to be for companies with 12-16 month development times, we have only 1-3 months.

  • Derek

    Awesome article. Great explanation on the different types of sketching. I do alot of retail work, so in many cases, we never get to the Emotive or Presentation sketch. Mostly because, pretty as these are, they take alot of time, and buyers and companies don’t really want long turnarounds. So, we go from thinking and technical sketching right into Illustrator. That way we can overlay emotive shading, backgrounds, presentation templates and comments, with the ability to change and adjust colors, features and details very quickly. I miss the emotive and presentation sketch process, but these seem to be for companies with 12-16 month development times, we have only 1-3 months.

  • http://coroflot.com/robertliddell Robert Liddell

    Why not go from tech sketch into 3D software, into computer rendering? Sometimes I think the Presentation and Emotive sketches are obsolete.

  • http://coroflot.com/robertliddell Robert Liddell

    Why not go from tech sketch into 3D software, into computer rendering? Sometimes I think the Presentation and Emotive sketches are obsolete.

  • http://www.idsketching.com Spencer Nugent

    Interesting thought. I don’t think emotive sketches are dead. I think the tendency to rush into 3d has its drawbacks, at least in my experiences. It depends Akita as well in the type of designer you are. There’s something magical and human about a well out together sketch. With cad, I think things can tend to go a little cold.

    Oh, and it’s not meant to be a procedural list btw, but rather an overview of sketch techniques.

  • http://www.idsketching.com Spencer Nugent

    Interesting thought. I don’t think emotive sketches are dead. I think the tendency to rush into 3d has its drawbacks, at least in my experiences. It depends Akita as well in the type of designer you are. There’s something magical and human about a well out together sketch. With cad, I think things can tend to go a little cold.

    Oh, and it’s not meant to be a procedural list btw, but rather an overview of sketch techniques.

  • http://neilcarpedesign.com Neil

    Spencer,
    Great article! I have been developing an outline for a sketch tutorial and used a similar technique. I too feel it is necessary to stress efficiency in regards to purpose. You did a wonderful job illustrating an appropriate caliber for each situation. I dig your posts,

    keep’m coming!

  • http://neilcarpedesign.com Neil

    Spencer,
    Great article! I have been developing an outline for a sketch tutorial and used a similar technique. I too feel it is necessary to stress efficiency in regards to purpose. You did a wonderful job illustrating an appropriate caliber for each situation. I dig your posts,

    keep’m coming!

  • david tjahjadi

    i’m a student at the art center college of design, and i must say that idsketching was one of the key determinants to getting accepted! thank you soo much for sharing techniques, thoughts and articles that continue to fuel my passion to become a better product designer. hope to work as an intern at astro soon!!!

    keep spreading the creativity!

    david tjahjadi

  • david tjahjadi

    i’m a student at the art center college of design, and i must say that idsketching was one of the key determinants to getting accepted! thank you soo much for sharing techniques, thoughts and articles that continue to fuel my passion to become a better product designer. hope to work as an intern at astro soon!!!

    keep spreading the creativity!

    david tjahjadi

  • http://www.idsketching.com Spencer Nugent

    Glad we could help in some small way!

  • http://www.idsketching.com Spencer Nugent

    Glad we could help in some small way!

  • http://andreajoseph24.blogspot.com/ andrea joseph

    great post, and brilliant sketches!

  • http://andreajoseph24.blogspot.com/ andrea joseph

    great post, and brilliant sketches!

  • http://www.productdesignoutsourcing.com/2009/11/170/ Product Design Outsourcing

    [...] ID Sketching Author: Product Designer Time: Saturday, November 28th, 2009 at 1:20 pm Category: [...]

  • http://objetoyuso.wordpress.com/2010/02/02/niveles-en-la-bocetacion/ Niveles en la bocetación « Taller objeto y uso UJTL
  • Jason

    I agree somewhat with Rodger above. I find that Ill go from concept sketch (which for my business is somewhere between thinking and technical with some rendering for a little pop)to 3D because Ive found going any further makes the customer feel locked in to a very different feeling product than they first had in mind. My clients would see the car rendering for example and ask why is it so low to the ground, I dont want flat paint, where do you get wheels that thin and fat and whys the windshield black. *rollseyes* (my customer is a little ‘traditional’) My clients feel more involved in the development if what I show is at a far less formal state. The emotional renderings look great and Id love to do more (and sometimes do for the heck of it) but frankly its a waste of time and doesnt change the most important aspect of all our jobs – whether or not a product will sell.

  • Jason

    I agree somewhat with Rodger above. I find that Ill go from concept sketch (which for my business is somewhere between thinking and technical with some rendering for a little pop)to 3D because Ive found going any further makes the customer feel locked in to a very different feeling product than they first had in mind. My clients would see the car rendering for example and ask why is it so low to the ground, I dont want flat paint, where do you get wheels that thin and fat and whys the windshield black. *rollseyes* (my customer is a little ‘traditional’) My clients feel more involved in the development if what I show is at a far less formal state. The emotional renderings look great and Id love to do more (and sometimes do for the heck of it) but frankly its a waste of time and doesnt change the most important aspect of all our jobs – whether or not a product will sell.

  • http://elenasyrovatkina.com/blog/?p=86 Sketches vs. Pixels : ES Design

    [...] So what the sketching method is really about? Spencer Nugent posted an interesting article on the Levels of Sketching over on IDSketching that reviews almost all possible methods of presenting your ideas: rough [...]

  • James Schmidt

    Thank you for posting this!

  • James Schmidt

    Thank you for posting this!

  • http://www.sketchingdraw.com Arnoldo Bagdon

    I’m really loving the blog, and hope this, as well as the excellent article some other people have written, will help somebody

  • http://www.sketchingdraw.com Arnoldo Bagdon

    I’m really loving the blog, and hope this, as well as the excellent article some other people have written, will help somebody

  • http://charlesperretti.wordpress.com/2010/07/18/levels-of-sketching-industrial-design-sketching-and-drawing-tutorials/ Levels of Sketching | Industrial Design Sketching and Drawing Tutorials « CHARLES PERRETTI

    [...] Levels of Sketching | Industrial Design Sketching and Drawing Tutorials. [...]

  • http://www.hp.com/ Computers

    I would like customized flickr graphics produced up, don’t you do this form of style operate by any likelihood?

  • http://www.hp.com/ Computers

    I would like customized flickr graphics produced up, don’t you do this form of style operate by any likelihood?

  • http://www.idsketching.com Spencer Nugent

    What do you mean?

  • http://www.idsketching.com Spencer Nugent

    What do you mean?

  • glenn

    Very well done. I am writing some engineering curriculum and currently on a section on the importance of sketching for generating ideas. Hits the nail squarely on the head.

  • Cheenee97

    Not many designers could appreciate a proper layouting and proper way of sketching their concepts. Sometimes, even if you’re ideas are sucky sucky sucky, people will buy it all because of the way the idea/ concept was presented. So people, don’t take these pointers for granted. It’s like what the Greeks say: “The invisible must be understood by the visible.” SO CLEAR SKETCHES LAY OUT CLEAR IDEAS. O:

  • http://india-part-time-job.blogspot.com/ Part time jobs

    Thanks for sharing… Nice job

  • Achiloko John

    I want to take a course on Industrial Design and I need some good clue about it. It’s a wonderful course which needs practice always.

  • Catskillsdesignteam

    I start with http://www.layflatsketchbooks.com and work my way up to a design I can put on the computer. I like these sketchbooks because the page is a clean white and it scans well.

  • http://dcnelson90.wordpress.com/2011/02/09/19/ dcnelson90

    [...] development of sketches is well written out here at idsketching.com, though it is more geared for those who work with the tangible. A site that does [...]

  • http://www.facebook.com/people/Formgivingslærer-Hege/100001759124015 Formgivingslærer Hege

    Hi, great post!
    I am making a free learning resource for teens as part of my master in ICT in Learning (Norway). Would would you mind if I use one of your images on my site and link to this article?

  • http://www.juststuffifound.com/2009/10/23/toolbox-levels-of-sketching-industrial-design-sketching-and-drawing-tutorials/ Toolbox: Levels of Sketching | Industrial Design Sketching and Drawing Tutorials | Just Stuff I Found

    [...] idsketching.com Tweet Shortlink ← Google Reader (1000 ) on we heart it / visual bookmark #881488 [...]

  • Daniel Luke Tanoeihuada

    nice. i’ am thinking to take industrial design as a major in my college, and this really help me.

  • http://charlesperretti.com/blog/2011/07/21/levels-of-sketching-industrial-design-sketching-and-drawing-tutorials/ CHARLES PERRETTI » Archive » Levels of Sketching | Industrial Design Sketching and Drawing Tutorials

    [...] Levels of Sketching | Industrial Design Sketching and Drawing Tutorials. [...]

  • Rjmcstay

    ohh god u have tallent man love it

  • http://adelphi.wordpress.com/2011/09/27/idsketching/ Idsketching « Interiors & Spatial @ Salford
  • http://www.addone.tk/tag/furano galaxy skin

    galaxy skin…

    [...]Levels of Sketching | Industrial Design Sketching and Drawing Tutorials[...]…

  • http://wordpressmasteryvideos.net/wp-login.php?action=register wordpress tutorials

    wordpress tutorials…

    [...]Levels of Sketching | Industrial Design Sketching and Drawing Tutorials[...]…

  • http://twitter.com/odysiuss B H

    nice work , i always wanted to make sketches , i ended up studying computer science .
    any ideas where to start learn sketching online ?

  • http://www.nishas.org/ratethread.php?tid=26&rating=1&my_post_key=54733a53f46d99616e13b01fce3da733 Nishas.org

    Nishas.org…

    [...]Levels of Sketching | Industrial Design Sketching and Drawing Tutorials[...]…

  • http://naildesign9.com/2011/12/ nail designs

    nail designs…

    [...]Levels of Sketching | Industrial Design Sketching and Drawing Tutorials[...]…

  • Markofsoulstone

    Can we rotate our paper, while we sketch? I wanted to know the correct way of placing the paper and what kind of lines should i practice? should i draw horizontal and vertical lines, or can i rotate the paper and make my vertical line as if im sketching a horizontal line? thank you.

  • http://tools.com.ua/ua/map/ tools and equipment

    tools and equipment…

    [...]Levels of Sketching | Industrial Design Sketching and Drawing Tutorials[...]…

  • Sheparawaleg

    great work!!! Learning a lot through these sketches !!!!

  • henk

    nice work

blog comments powered by Disqus